Leasing Marketing Specialist
Company: The Michaels Organization
Posted on: February 18, 2021
Our business is real estate, but our organization is so much
more than bricks and mortar, beautiful buildings and well-managed
properties. Our business is about people who need a place to call
home and the people of Michaels who make it all happen. Please
apply directly to our careers page by copying and pasting the
following in your browser:
Lead the property marketing and leasing program. The Leasing
Marketing Specialist is responsible for various marketing projects
and for ensuring compliance and related leasing and marketing are
fulfilled in accordance with policies and procedures outlines by
management. The Leasing Marketing Specialist will assist in
ensuring that there is consistency at the site and that all team
members adhere to the best practices. Reports directly to the VP of
Marketing and Leasing to set leasing goals and develop strategic
plans for achieving management and investor goals and objectives.
Responsibilities 1. Ensure site compliance with national branding,
programs and the marketing goals developed for the property. 2.
Develop, distribute and ensure accuracy on all leasing and
marketing collateral, flyers, etc., as needed. 3. Supervise the
planning, preparation and implementation of marketing and leasing
events, property events, social media competition, etc. as
approved. 4. Assist, review and ensure execution of monthly
marketing calendars and initiatives. 5. Attend and participate in
leasing and marketing calls/meetings. 6. Develop, train and mentor
other onsite team members. This will include customer service,
responding to leads, conduct tours and phone call training. 7.
Establish sales and marketing strategies to increase traffic and
closing ratios. 8. Conduct regular marketing research and maintain
thorough product and market knowledge. 9. Complete and submit
accurate reports in a timely manner as required. 10. Lead the team
in the preparation and accurate maintenance of all leasing
paperwork. Conduct audits as needed to ensure completion of all
files and that this information is accurately represented in Real
Page. 11. Recommend new strategies as the market evolves. 12.
Successfully build and maintain solid business to business
relationships within the community and Agencies. 13. Perform
various special projects and tasks as directed. 14. Adhere to all
company policies and procedures. Required Experience: High degree
of proficiency in MS Word and Excel. Must be proficient in social
marketing platforms including: Facebook, Twitter, Instagram,
YouTube, Snapchat, Pinterest and other programs as needed. Must
have knowledge to complete market surveys and Affirmative Fair
Housing Marketing Plans. Required Education/Training: Minimum 2
years leasing, real estate or hospitality experience. Affordable
Housing Certificates and Fair Housing knowledge a plus. Required
Skills and Abilities: Outgoing, dynamic personality, willingness to
engage groups. Ability to train, motivate and develop team members.
Goal oriented. Ability to work independently and lead a group. Must
be organized and detail oriented. Must be bi-lingual;
English/Spanish. Working Conditions: Sitting, walking or standing
for lengthy periods of time. Overnight travel will be required at
75% for assignments.
Keywords: The Michaels Organization, Altoona , Leasing Marketing Specialist, Advertising , Altoona, Pennsylvania
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